With 50 million downloads of the app and David Cameron among drug users, it was just a matter of time before the idea of birds in anger: The Movie has raised hopes of turnover of cash registers in Hollywood.
This weekend, Rovio, the home of digital production based on the Finland which launched the game in 2009, is the celebration of its success to poaching David Maisel, who has already converted to characters from Marvel Comics such as Iron Man and Thor film hit.
The brains behind angry birds have not been slow to capitalize on the popularity bizarre frankly disturbing game, which involves the Catapult of fat, impotent, Loucheur birds in buildings. There are already Toys Plush Halloween costumes and even an Israeli sketch show which is converted into a peace conference of Arab-Israeli style between birds and pigs. In total, the game notches up to 200 million minutes of play each day. Rovio captured over 43 m £ so far from birds in anger, which will be launched on a platform of Facebook and other consoles later this year.
But a Hollywood film it takes to a new level. Cynical observers might suggest that with private ideas studios, the film "free app" is just the first of a new wave of merchants operating audiences already want to brand. Some of the greatest films of this year so far have been inspired by a Marvel Comics character, a Disney theme park ride and toy cars. Between them, Thor, Pirates of the Caribbean 4 and transformers destroyed the opposition.
Steven Hess of digital agency Weapon7, said: "in the past we have seen films became the games, but she now works in the opposite direction.". The popularity of iPhone applications will see a whole new stream of intellectual property from one to the other. The easier cost of entry to create applications is resulting in new opportunities for audiences that never existed before. »
Mikael Hed, Chief Executive of the Rovio, said Mr. Maisel would "help build the strategy of the entertainment business and transition the Rovio in new areas in the business of entertainment".
But big screen appearances can be the kiss of death. Skeptics should look no further than StreetFighter, the game of the 1990s martial arts which captured the imagination of a generation of teenagers. Next comes a terrible Bible with Jean-Claude Van Damme movie, which, instead of building new audiences, announced the beginning of the end.
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